Thoughts On Online Recruitment And Stuff – Net Natives

Here’s  a recent case study of a project we did for one of our Recruitment SEO clients we thought you may be interested in. If you want to find out more about our Recruitment SEO services please get in touch.

Project Objective

The Synergy Group provides recruitment, training and consultancy solutions to public and private sector employers across the UK. Synergy Group needed to raise traffic to their website through relevant “organic searches” on Google and the major search engines.

The Synergy Group also wanted to improve their internal understanding of how search engines work through effective training and documentation.

Search Natives’ Solution

Search Natives’ SEO project focused on making sure candidates found the right page on Synergy for their job search. This included:

1. A Technical Audit for the Synergy website with advice as to how best structure the site for search engines
2. Keyword Research to ensure that the terms being searched related to the relevant website pages and used this information to track effectiveness against competitors
3. Link Building – any site is well rendered on the search engines needs relevant links pointing back to their site
4. Manual Optimisation – using the Keyword Research to make sure every page is correctly rendered using the relevant terms and structure

What we did?

Highlighted the technical factors that were affecting how Synergy’s website ranked on the different search engines with best practice implementation recommendations. As well as providing comparative data and analysis of Synergy’s website against its main competitors’ websites with specific areas for improvement.

We also improved Synergy’s link profile. Search Natives used different techniques to provide Synergy with a list of relevant, high quality sites that could link back to Synergy’s site.

Provided recommendations to ensure Synergy’s website was optimised around relevant keywords, writing properly formatted keyword rich title, description and H1 tags for their main pages.  We also provided an Excel document containing the new tags and a document explaining how these changes should be implemented.

All followed up with easy to understand documentation and training.

The results

Whilst Synergy is still in the process of implementing our recommendations, we’ve proven that even the small changes can make a difference. As well as growing from Page rank 4 to 5 within an incredibly short period of time, our work has dramatically increased their relevant traffic and candidate conversion rates. So much so, they kindly said the following…

What they said:

“Search Natives extensive knowledge of recruitment SEO has provided us with the tools to affect our website’s search rankings. By using their expertise we have improved our site from a technical point of view and can directly attribute better and more relevant search traffic as a result of their great work.”