Thought you all would be interested in a recent case study we received from one of our Further Education Colleges we work with as an advertising partner….If you want to know more, you know how to get in touch…
Campaign Objectives:
Brighton & Hove City College provides vocational courses and training to people in Brighton, Hove and the surrounding area. With a limited budget, the objective of their campaign with Net Natives was to increase the applications for multiple hard to fill full and part-time courses.
Net Natives Solution:
Targeted Facebook advertising campaigns.
Brighton & Hove City College’s target audience use Facebook every day. It’s the perfect platform to promote City College’s courses.
For each of the target courses Net Natives designed multiple adverts with varying ad copy and images. This was done to test what images worked and to ensure Facebook users did not get bored of seeing the same advert.
The targeting for each course was individually researched so that only the most relevant users saw the ads. For example, City College wanted to promote a Jazz Dance course so Net Natives specifically targeted those users who had registered an interest in dance on their profiles.Net Natives only targeted those Facebook users living in Brighton, Hove and local towns. By only showing their ads to a specific audience City College only received clicks from people they knew should respond positively to the courses on offer.
Each course campaign was monitored and edited to maximise the effectiveness of the advertising. At the end of the campaign Net Natives provided an end of campaign report demonstrating how many clicks were received for each course as well as other useful information such as the number of clicks for each advert design type received to feed back in to future marketing campaigns.
The Statistic and results
| Impressions | Over 11 million |
| Number of clicks | Over 1,000 clicks |
| Cost per application | Less than £0.75 per converted application |
What they said
“Net Natives have proven the concept for us for effective Facebook advertising. We have been particularly impressed with the level of strategic input the Net Natives team have provided to ensure the campaign met our objectives. For us the return on investment has been such that we will use this advertising medium as one of our primary resources, with Net Natives as our go to agency.”
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