Thoughts On Online Recruitment And Stuff – Net Natives

Twitter’s is never out of the news, whether with rallying cries against those damn Yankees criticising the NHS or the power of citizen journalism helping mobilise radical thought in Iran.

But I can’t help feeling its mighty PR machine has missed a trick by not ascribing Twitter’s influence over the gradual global recovery from recession.

Twitter has been perfectly placed during this period of slow trade and rising unemployment to be used as the effective business tool for the quick witted. Twitter’s reach and ability to bring together like minded people has provided a platform for business growth for those businesses willing to embrace it.

Though we are not in the same league as Dell, Net Natives can directly attribute £1000s of revenues generated by twitter to our business model. Real revenues for our online recruitment services, not “how to use twitter” or other idiots’ guide and abstract revenues.

And I still haven’t cracked it or think I am using it to its maximum potential. I still think before I tweet (cardinal sin, I know), don’t put out enough personal information; engage enough with my audience, or whatever else I am constantly instructed to do by another twitterers. But, so what…I (and my company) are having a go – getting involved and using the medium.

But, whilst I am an evangelist, I am an old fashioned sort of fella at heart. When I started work, the only means for communication was the phone and fax (why do people still insist on faxes!), so I still use the telephone call as my primary communication tool, where I can. But, we are now in the business of mixed mediums.

I use Twitter, but don’t rely on it. I don’t agree with comments that mandate sole faith in social media and proclaim the end of other mediums. This short term view will not help develop business, but will restrict growth and scope. In my business, online recruitment, the key is to maximise all avenues (be it recruitment advertising, SEO, SEM, social media, referrals – whatever, do it all but do them well).

I started with the question, “Can Twitter end the recession?” I suppose the answer is yes, but not on its own…