Net Natives – so what exactly is it that you do…?

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I’ve been involved in recruitment for 16 years and set up my recruitment business nearly 2 years ago, yet I still struggle to know what to say when people (alright, my Mum) asks, “So, what sort of business are you?”.

Our unique way of looking at recruitment is so pioneering it’s hard to put us into any “recruitment” category…

Bascially, we are a recruitment company to some, an ad agency to others and a marketing consultancy to the rest, but splendid to all!

So that’s as clear as mud still, then! Look, why not just get in touch and we’ll try and explain everything…

(Oh and we are also partners with the UK’s Recruitment SEO guru who runs our sister company Search Natives that will help get your site found, ethically…)

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Ideas for competency interview questions

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Interviewing can be traumatic for applicant and interviewer, which makes preparation important if the results are to be meaningful and well prepared…

Net Natives bring clients closer to the applicants through our online flat fee recruitment services, we think that recruitment should be an open process and want you to learn how to be better recruiters. We have already provided an extensive list of sales questions, but you should also use competency based questions in any interview scenario.

Competency based questioning as a technique

Competency based interviewing seeks to determine how a candidate is likely to behave in the future, based on how they have behaved in the past.

Competency based questions seek evidence of how a particular problem, circumstance etc. has been handled in the past.

Below is a list of competency based questions to cover most scenarios you would require when interviewing…

  • Ability to Plan

Example: Tell me about a time when you had to plan an event?

Question: What steps did you take? What were the results?

  • Ability to Set Priorities

Example: Could you tell me a time when you were really busy with study, work or other commitments?

Question: How did you handle it? What did you do?

  • Ability to Delegate

Example: Have you ever been in position when you had others helping you?

Question: How did you distribute tasks?

  • Customer Relations

Example: Describe a situation that challenged your interpersonal skills?

Question: How did you manage the situation?

  • Team orientation

Example: Can you think of a time when you have been involved with a group of people / team that was unhappy about something or who were faced with a specific challenge?

Question: What was the problem / issue? What you do? What was the outcome?

  • Ability to deal with people at all levels

Example: Describe a situation where your work was criticized?

Question: Describe the situation. What happened?

  • Problem Solving

Example: Tell me about a particularly difficult problem you have been faced with?

Question: How did you address this? What was the outcome?

  • Learning

Example: Can you think of a time when you didn’t know what to do to solve a problem?

Question: What was the situation? What was the outcome?

  • Coaching

Example: Give me an example when something was being done poorly?

Question: What did you do? What was the outcome?

  • Attention to Detail

Example: Can you tell me a time when you missed an important detail in the workplace?

Question: What happened? What was the outcome?

  • Communication Skills / Communicating with appropriate impact – oral and written / Communication & Influencing

Tell me about a time that you had to convey a complex message.  How did you choose to do this?  Who was the audience?  What were the results?

Give me an example when you had to persuade someone around to your way of thinking.

  • Teamwork / Working Together / Sharing and Collaborating

Is there an example where you had to resolve conflict within your team?

Talk about an example where you have had to work with a colleague who had a very different style to you?  How did you do this?

  • Customer or Client Service / Demonstrating a passion for Client Service / Delighting your customers

Where have you “gone the extra mile” for a client.  What was the outcome?

Talk about a client relationship that you had to turn around?

  • Stakeholder Management / Building and Sustaining Successful Business Relationships

Let’s talk about a project you have been involved with where you had to manage stakeholder groups.  How did you go about this?  How did you measure your success?

  • Demonstrating Integrity

Have you an example where you have had to challenge the actions of a colleague?

Have you ever been asked to do something you were uncomfortable with?  How did you deal with this?

  • The Development of Others / Leading or Coaching – formal and informal

Give me an example where you had to give some difficult feedback.

Give me an example where you have worked to improve an individual’s performance.  What was the outcome?

  • Your Own Self Development

Give me an example where you received some difficult feedback.  Talk about how you set personal objectives.

What are your objectives for your next role?

  • Being Results Driven / Delivering Results

How do you define success?  How do you achieve it?

  • Organisational Skills / Planning & Organising

Give me an example where you had to manage a specific project to deadlines.

Give me an example where you had to deal with two conflicting priorities.

An example where you were faced with unreasonable deadline?

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Job Board Statistics – this is what we know

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We had a wonderfully busy 2009, working with over 100 new clients in the last 3 months alone, who now keep coming back for more. Here are some of ours and the UK’s job boards’ vital statistics for October to December 2009.

Our goal for 2010 is to help make recruitment open, transparent and helpful; we hope these stats will help you understand how the system works.

The Top 10 most applied for Job Titles

From the hundreds of individual campaigns Net Natives has run in the last 3 months, these are the most popular job titles based on candidate response.

top 10 performing job titles

Average No. of Applications per Role

By breaking down candidate responses into sectors, we can begin to see which sectors generate the most interest from online recruitment

ave. no. of applications per role

*This figure is deceivingly good, due to an incredibly successful multi-platform client campaign.

How has does the UK’s Job Board network perform?

Here is a quick performance overview of our job board network over the last 3 months, to give you an idea of how each job board performed in relation to the number of applications for the last 3 months’ campaigns as wel as those applications that were shortlisted as extremely relevant. As you can see below, we don’t only use the major and niche UK job boards, but also search across many candidate databases as part of our flat fee service.

top performing job boards

We love our stats here at Net Natives, but what do they all mean?  Have a look at our candidates job search post to get the inside track on candidate behaviour and how this relates to the stats we have.

But the ultimate statistic is which job board provide the best hires. It’s not that simple, with each providing strength in different areas, but we’ll provide more detailed statists in our next round up. In the meantime, we hope these are good enough for the time being :)

If you have any questions about our stats or want some more detailed information on our job board network please get in touch.

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The inside track on how candidates job search

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How do candidates behave and conduct themselves when job seeking? What drives their behaviour?

How do you ensure you sell your role in the right place and market it correctly to utilise how job seekers search?

This is what we do, here’s what we know…

1. For every registered candidate online, they have on average registered his or her details with about 5 different job boards?

2. For every unique user a job board each month, approximately 50% arrive through email job alerts.

3. 30% of candidates visit the site directly (and of those 75% of searches start at Google).

4. 20% click through subsidiary and aggregator boards (partners).

So what does this mean?

Well simply put, candidates are spreading their bets. They are registering with a variety of job boards but, equally as important, candidates are labour savers. They prefer the adverts were sent to them, rather than search.

We understand this, and this is why Net Natives partner with each of the UK’s largest job boards and every relevant specialist job site. We make sure that every relevant candidate who has set up a job alert on X job board, or may be organically searching across Y board – our client’s vacancy is marketed. The candidates spread their bets, and so do we.

At the end of every campaign we provide our clients with a report which demonstrates the number of applicants from each of the job boards. We also use this marketing data to ensure we are maximising our return on investment for each board, on behalf of our clients.

Simply put, we do our homework so you don’t have to.

For more information,  have a look at our job board network.

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Don’t be disappointed in your candidates……

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You know there is no need to use a recruitment company to find your candidates, because effective online recruitment will find your next hire. But this is just one part of the process,  you still need to act like a recruiter when organising your interviews…

When you interview a candidate who has come from a recruitment company, they will have been spoon fed all the information they could possibly need to know about your company.  Their CV’s are even edited to tailor them to your position.

With low cost, online recruitment you get to see the ‘raw candidate’, without a recruiter’s influence.  It is vital you provide your candidates with the information they need so they are able prepare themselves for the interview.  Follow these simple tips to help you get the best out of your candidates:

Prior to the Interview:

1. Email confirmation with the following information:

  • Address – where is the interview taking place?
  • Who will be interviewing them?  Let them know how many people will be interviewing them.  Will it be their potential line manager or someone else?
  • Attach the job spec so they can prepare for the interview.  They may not have a copy of the advert so remember to send them a copy!  Or if you have a full job description, send this to the candidates!
  • Send them a link to your website so they can research information about the company.
  • Tell them what will be expected of them

2. Call them the day before the interview to confirm

What do YOU need to prepare?

  • How will you sell the role? What are the key points that will make that interviewee convert to a hire
  • Frequently asked questions – Think about what you want to find out from the candidate.  What will make them successful? If you are hiring for a sales position, take a look at our blog post for questions you may want to ask
  • Create an interview pack for each interviewee –include a ‘general duties’ list, information about the company and anything else relevant for the particular role. Make sure you use this opportunity to sell your company.

If you have any other questions on how to prep your candidates please see our FAQs or  get in touch with us directly.

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Our favourite case study (so far…)…

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What do you do when a client gives you 2 weeks to deliver a mass hiring project, to a strict budget and sets the expectation that there is an extreme shortage of potential candidates and advertising has never worked for them before?

a selection of Net Natives' services

Well, if you’re Net Natives, within a fortnight, you of course deliver your unique flat fee recruitment service, as well as;

  • a revamped employer branding
  • new employee messaging
  • a new career micro site
  • off and online marketing campaigns
  • job board advertising
  • social media strategy
  • Facebook advertising
  • candidate response management
  • internal recruitment training and development

…within budget and with a smile on our face!

Fast forward to now and  from the 5,000 targeted visitors to ADPDentistjobs, ADP have already begun hiring from the 425+ relevant applications, that just keep coming. Candidate shortage…?! Pah!

Every penny spent is tracked, measured, monitored and reviewed with weekly reports. Facebook advertising, providing the best return on investment (yes, we’re surprised with this, as well), but working well as a truly joined up, multi-platform campaign that is tracked and measured throughout.

The client has called us “phenomenal”, bless them…But then again, we have to say, why shouldn’t they? In one month alone, we’ve  saved over £100,000s in recruitment fees and potential lost revenue from lack of hires!

We have loads more case studies, so if you want to know more, get in touch

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Think You Know Facebook. Think Again!

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Facebook advertising

Forget everything you think you know. Facebook Advertising Works.

The Facts:

  • Facebook is the second most viewed site online.
  • a 1/3 of the whole UK population is on Facebook.
  • 50% of Facebook users return daily.
  • Facebook advertising is the most targeted demographic  advertising platform online.
  • The smallest age demographic is aged 13 to 17.
  • The largest age demographic is aged between 25 and 34.

Facebook Advertising Demographic

Facebook advertising demographic

What is Facebook Advertising?

Facebook Advertising are advertisements displayed on Facebook users’ web pages. They appear in the right side column on Facebook pages in the Ad Space.

Facebook advertising example

Make It Work!

1. Do your research – Facebook allows you to target your adverts to a very specific and relevant audience. Not only can you specify age, gender, education and work place, but Facebook also scans users’ profiles for their interests, job titles, skills and much more. By working out who will want to see your advert,  the more successful your advertising campaign will be.

2. Stand out from the crowd –   Unlike Google users, Facebook users aren’t on the site waiting to look at your ad, the ads have to be relevant and interesting. Facebook users need a reason to click on your ads. Give them one!

3. Take them somewhere they want to go - When users click on your ad they will be taken to your website or Facebook business page. Your message needs to be consistent with clear calls to actions. You don’t want users clicking on your ads but leaving your site straight away as they couldn’t find what they were looking for.

4. Monitor, Measure & Experiment – The best Facebook advertising campaigns have multiple adverts with various ad copy and images. It’s crucial to regularly change your advert copy and images to get the best click rate. Monitor and refine your ads and use your campaign data wisely.

5. No half measures – It’s not easy, you’ll have to work hard, but it’s worth it. We have fabulous case studies, we’d even go so far as to say we’re sort of experts in this new field.

If you want to know more or if you would like us to create a campaign feasibility research report…

Email us at hello@netnatives.co.uk

Or call us on

01273 734 640

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A list of all the sales questions clients could possibly need

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One of our key areas of speciality is helping our clients deliver on sales roles using our unique, flat fee online recruitment services. Our business model is based on helping clients be better recruiters, so we would hope that this post helps you with any sales recruitment, by listing every possible question you would want to ask you potential sales or business development hires. If you have any questions just get in contact.

(oh and there is a question which is good for the process and good for referral grabbing, see if you can spot it). Good luck…

  • What is your sales target and how is it established?
  • What % of your target did you achieve/overachieve?
  • How much time do you spend on developing new business?
  • How much time do you spend on account management?
  • How do you target new accounts for prospecting?
  • How do you acquire new sales leads?
  • What kind of people do you like to sell to?
  • How do you define a new customer’s needs and expectations?
  • What kind of problems do you have to solve as a salesperson?
  • How do you approach understanding your customer’s needs?
  • How do you establish rapport with a stranger on the telephone?
  • What do you consider the most crucial part of your job?
  • What kind of rewards are most satisfying to you?
  • Explain your role as a team member of a sales force.
  • How do you deal with disagreements with others?
  • How do you organise yourself for daily activities?
  • How do you turn a buyer into a regular customer?
  • Why do people buy a product or service from you?
  • Describe the best and worst manager you’ve ever had.
  • What words would your manager use describe you.
  • How do you deal with angry and upset customers?
  • How much time do you spend on the different parts of your job?
  • What have you learned from the different sales jobs you’ve had?
  • How would you break in a new territory for an employer?
  • How many accounts do you like to handle at one time?
  • How detailed are the sales reports you prepare?
  • How do you forecast your sales?
  • What do you feel are your personal limitations?
  • How do you get people to work in cooperation with you?
  • Who are your major competitors and why?
  • What business trends do you see developing in the market?
  • Who was the best performing sales person in your business/team?
  • Why do you think this person is so successful?

Good luck with your recruitment and please contact us if you need any help with sales recruitment

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Can Twitter end the recession?

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Twitter’s is never out of the news, whether with rallying cries against those damn Yankees criticising the NHS or the power of citizen journalism helping mobilise radical thought in Iran.

But I can’t help feeling its mighty PR machine has missed a trick by not ascribing Twitter’s influence over the gradual global recovery from recession.

Twitter has been perfectly placed during this period of slow trade and rising unemployment to be used as the effective business tool for the quick witted. Twitter’s reach and ability to bring together like minded people has provided a platform for business growth for those businesses willing to embrace it.

Though we are not in the same league as Dell, Net Natives can directly attribute £1000s of revenues generated by twitter to our business model. Real revenues for our online recruitment services, not “how to use twitter” or other idiots’ guide and abstract revenues.

And I still haven’t cracked it or think I am using it to its maximum potential. I still think before I tweet (cardinal sin, I know), don’t put out enough personal information; engage enough with my audience, or whatever else I am constantly instructed to do by another twitterers. But, so what…I (and my company) are having a go – getting involved and using the medium.

But, whilst I am an evangelist, I am an old fashioned sort of fella at heart. When I started work, the only means for communication was the phone and fax (why do people still insist on faxes!), so I still use the telephone call as my primary communication tool, where I can. But, we are now in the business of mixed mediums.

I use Twitter, but don’t rely on it. I don’t agree with comments that mandate sole faith in social media and proclaim the end of other mediums. This short term view will not help develop business, but will restrict growth and scope. In my business, online recruitment, the key is to maximise all avenues (be it recruitment advertising, SEO, SEM, social media, referrals – whatever, do it all but do them well).

I started with the question, “Can Twitter end the recession?” I suppose the answer is yes, but not on its own…

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Are 700+ job boards too many?

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We’ve recently expanded our job board reach at Net Natives and we now post our clients roles across our network of over 700 job boards. Quite frankly this figure is so large that it sounds a bit ridiculous…

But look closer…

  • Jobsite’s network = 474 boards, including their partnerships with regional press through Northcliffe  and Jonston Press,
  • Fish4’s network = 180 boards with their Newsquest affiliation
  • Hotonline network = 41 boards
  • SimplyGroup = 17 boards

and of course, Monster, TotalJobs, Reed and a few others increasing this tally and you soon get beyond the 700 mark…

But this begs the question, “How many job boards are out there (we are the experts and, believe me, no one knows) and how much more consolidation will the market take during the economic downturn”?

I have recently been asked to write a piece on the future of the online recruitment market for Online Recruitment Magazine, so I won’t pre-empt what I am going to say in this article, but, needless to say, one thing is pretty obvious…

During this continued downturn, there is going to be more consolidation in the market and the clever job boards are building their reach through effective affiliations. The fight for recognition is by getting onto that first page on Google and the boards with the widest reach are the ones winning this battle.

We’ll keep reviewing our suppliers and only recommend the sites we feel will work. But, until the dust settles, we’ll continue to patiently explain that 700 isn’t that fanciful after all. In fact, it is only going to go up…

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Why aren’t you using Google advertising for recruitment?

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As always, of course, Net Natives would always recommend advertising broadly across the major UK job boards. But we’re an online recruitment company, NOT a job board reseller – we want our clients to engage with the best talent, directly. We always challenge our clients to do more. We say, ”Why not compete against the job boards directly…!”

If over 75% of job seekers turn to Google at the start of their job search and “Jobs” is consistently one of their top search terms, it should be pretty obvious why you would want to back up a job board advertising campaign with an effective Search Engine Marketing Campaign using Google. Coupled with effective online recruitment advertising, it is perfect for specific or ongoing recruitment campaigns. And here’s why…

  • It’s a completely targeted approach – the correct advertising will only appeal to those who have searched for your requirements
  • Geo-targeting –only showing ads to candidates in your geographic location. But…you could show your ads to those in one town or the whole of the UK (worth considering for contract roles or if you think people would relocate).
  • Drive direct traffic to your own site – Cut out all middle men (especially the recruiters). You have control of the look and feel of your careers site and candidates can quickly find out what you’re all about.
  • Promote your company as well as the recruitment – Candidates may also be your customers so even if you don’t employ them they may buy your products, or just talk about you to their mates. Win win!
  • You set the budget – You never have to worry about overspend when you have established an effective budget and bidding level.
  • Only pay for relevant clicks – You only pay for those who have actually clicked on your ads. Your ads could be seen millions of time but you only pay for those who look on your site, ones who want to apply.
  • It’s cost effective – By only paying for relevant clicks and being very targeted with your advertising, if done effectively, Google could become your lowest cost per hire model.
  • Turn it off when you want – Adwords can be stopped with a click. You can also edit your ads and keywords during a campaign and Adwords won’t charge you a penny extra.
  • Be completely specific – You can keep your Adwords costs down by bidding on very specific terms. For example “C# developer job Brighton” would only cost you 4p per click as it’s so specific.
  • Be creative and have fun with the adverts – As Adwords ads can be edited in real time and the costs are so low, you can experiment with lots of different Ad copy. Why not try emotive and factual copy to see how each performs. You can then use the feedback to improve your other marketing.
  • Target “passive” job seekers - don’t just focus on jobs or recruitment. Think about how your ideal person would engage with searches and terms and bid for those terms as well.
  • Target your competitors – Not everyone agrees with this, but it is within the “rules” to bid on your competitors keywords. This way if candidates are searching for jobs with your competitors you can make sure your company appears above them in the paid search results. Cheeky, I know, but it works.

All well and good. But be warned -  ALWAYS make sure that your advert relates to the landing page you are driving traffic to and make it easy for candidates to apply when they are there.

Right, here endeth the lesson. If anyone wants to talk to me about recruitment PPC campaigns in more detail or has more comments to add feel free.  

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10:10 We’re committed. Shouldn’t you be?

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A slight tangent to the usual online recruitment stories and thoughts is the fact that we have signed up to the 10:10 Project to commit to cutting our carbon emissions. We are now a…

You can follow any twitter activity with the #1010 tag.

We are a small online recruitment business, so our impact is already pretty negligable, but we’ll do our best to try to do more…By putting this post out to our friends and subscribers, we hope to encourage others to get involved.

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How to write a successful job advert for job boards

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With nearly half a million job vacancies posted online at any one time it is important to make sure that your role is the one that’s not only found, but is going to motivate an application.   Here are some points to consider when writing your job posting……

•           SELL, SELL, SELL…This is an ADVERT not a job description. This is the first most people will have heard of you and it’s your chance to sell your company and your wonderful position. It is important for people to know  who they work for AND what they are going to be doing, so this is your opportunity to tell candidates about YOUR unique selling points and make you stand out.  Are you a successful, growing business, have you won awards, what’s the company “vibe” like? Everything is relevant. company vibes, size etc.

•           Make sure that the first 2 lines are short, snappy mentioning the title and the company, to encourage the reader to carry on.  Sorry to say, but your advert won’t be the only one your candidate will read. If your advert is too long the candidates will lose interest before they reach the apply button. Make sure you get the right information in front of them from the start. As for the rest of the advert, keep that short and to the point, as well, where relevant, use bullet points.

•           Be as precise as you can be with the location, add the postcode. If you advertise a job as with a location of “Sussex” a candidates will have to search on “Sussex” to find the job, searching on a specific location within Sussex i.e. Brighton, will not show your job. Some companies ask us to put “nationwide” in their job ads because they have lots of jobs across lots of locations.  However, very few job seekers will be willing to look for your perfect job anywhere in the UK, this needs to be kept in mind and thought about.

•           It is important that you add the salary details to the advert with benefits. Salary is one of the absolute key aspects of searching, if you don’t have your salary up there, chances are you won’t be found. But highlight EVERY benefit of working with you, from bonus, through to parking space. Everything is relevant.

•           But, regardless of what YOU may call the job, make sure the title and the job advert content relates to what your perfect candidate will be searching for. For example, just because you are going to call your next hire, “the VP of Client Relations”, hardly any excellent candidates will search for that term. Tailor the title to what will get the best response.

•           KEY WORDS are called key for a reason… this is what will render your advert higher up the search listing against the search criteria of your candidate. Make sure that the body of the advert is key word optimized against the search criteria of the advert as well as the title. But, BE WARNED, too much key word optimization will mean that it will be considered SPAM…

•           Sector and skills are equally important. Many people choose to work in a particular industry sector and set their search criteria against that sector. Always consider this when creating the job advert. Likewise, In many professions qualifications are very important and would be what your perfect applicant would search on. In accounting, for example, it’s ACA, ACCA, CIMA. In IT, the specific tools and languages are of paramount importance. If your job requires specific qualifications, add them.

•           Personalise the advert, Make sure that the language used in directed to the type of candidate you wish to attract. Make it salesy for a sales person, but a technical person will want a clinical description with facts whilst it would be more suitable when addressing a creative person an advert full of adjectives and enticements will appeal.

If you have any questions about what makes a successful recruitment advert, just ask for Michaela at Net Natives, I’d be happy to help.

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NORAS – National Online Recruitment Awards

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I have a passion for, and a personal investment in, online recruitment, so I was very proud to have been asked to sit on the panel of consulting judges to help shortlist the NORAS (National Online Recruitment Awards). 

Now in their ninth year, the NORAs are seen as the standard by which recruitment websites are measured.  The awards are initially nominated by job seekers themselves.  This year they received almost 25,000 nominations for 654 separate websites.   

The finalists were assessed by a selection panel of industry experts (well, and me), from a candidate’s point of view, to arrive at the shortlist of sites across 12 categories. 

As an industry insider it was an interesting exercise to see what boundaries are being pushed to help companies recruit better for themselves. Some interesting propositions from small businesses, but the traditional recruitment agency space felt very dated.

Will be interesting to see who actual winners are later this year. I’ll keep you posted…

 

 

 

 

 

#NORAs Finalists announced for the 2009 National Online Recruitment Awards. http://bit.ly/3DRwS7 Huge thanks to all who nominated

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Recruitment is no longer just about recruitment consultants, thankfully…

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I saw a blog post by the MD of a major recruitment company discussing how it was the preserve of recruitment companies to find people jobs. The comment was, “People find people jobs, not job boards”.

I thought it worth while reposting my thoughts here because it is basically all we are all about as a company…

Agreed, people find people jobs, not job boards, but those “people” no longer have to be traditional recruiters, but the hiring managers and the applicants themselves.

The internet is about empowerment, you no longer rely on a travel agent to book your holiday, nor an estate agent to find your house, why should you solely rely on a 3rd party to find your job or hire your staff?

With the correct use of job boards, social media and a robust ATS, direct hiring managers can build and manage their own talent pools without a primary need for traditional introductions, whilst applicants can research and engage with companies directly.

Certainly, there will always be a need for highly skilled recruiters who build and “re-sell” their niche talent pool, particularly in the temp/contract sector. But the majority of recruitment today is managing large volume responses to job board advertising and effective CV database mining, coupled with the utilisation of relevant social media to create and manage talent pools.

Who are we? http://www.NetNatives.co.uk are a recruitment company, but we take a different approach to developments in technology (not just job boards & social media, but open and social web sourcing tools), enabling clients to directly engage with passive and active candidates (and vice versa) to build their own talent pools, not ours. We advertise, search (job boards and open web), contact and manage candidates applications for our clients – in one case hiring 10 people (average salary £25k) for a campaign that cost £575. All the time, feeding back responses to EVERY candidate and providing clients with effective management reports on which methods were successful, encouraging them develop their own strategies. Why do we do this? Well, why shouldn’t we?

I, naturally, hesitated posting this on a “traditional” recruitment company’s blog, but thought it important to highlight that recruitment IS about people, but, thankfully, it’s no longer just about recruitment consultants…

oh and I didn’t even discuss SEM/SEO strategies or effective social media advertising. :)

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Learn to be a Recruiter

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If you follow these simple points you may never have to use a recruitment agency again, wouldn’t that be nice:

1. Be certain you need to recruit!

Make sure you have the role clearly defined and that there is a potential career path for the person you hire
Make sure you have budget you need to recruit!

2. Sell your company!

The best candidates will have more than one interview, make sure you know how best to sell your company. From the advert through to the interview.

3. Prepare yourself

Make sure that you know what the role is in relation to the company, what are the questions you should be asking against that job type.

This will help you prepare when reviewing CVs.

Make sure that you know when everyone is available for interviews and decision making (you don’t want someone off on a holiday at the critical time).

4. Act fast!

The best candidates don’t hang around, if you see someone you like, invite them in for an interview.

5. Pre-screen

Take about 10 minutes to have a telephone interview with the shortlist candidates to make sure you are comfortable with their ability and you sell the company.

See our pre screen question post to make sure you are getting the most out of this process

6. Build your own referral network

Make sure you get the most out of your own network
Have a read of our referral networking blog post for more ideas

7. Use social networks

Have a read of our Facebook advertising blog post for more ideas

8. Build your own talent pool

You should have a database of talent this you know to keep in touch with for your future recruitment needs. Some may be perfect for freelance.

If you need any other help or advice on your recruitment process please get in touch.

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How to write the perfect CV

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Because of the developments in online recruitment and the massive increase in services such as flat fee recruitment, more and more clients are seeing CVs that have not been “improved” by recruitment companies.

This means the candidate is back in control of their presentation, which is a wonderful thing, but means as an applicant you are responsible for how you are presented.

The CV is a marketing tool for you. It is your introduction to your future employer and dream job and it needs to have NO SPELLING MISTAKES and be relevant to the job/sector you are applying for. Here are a few do’s and don’t’s that are essential when creating your CV and applying for a job.

First the dos…

  1. Do make sure you highlight your CV with relevant keywords. With improvements in technology, more and more CVs are read with intuitive “parsing” technology. If you wish to be considered a sales executive, call yourself one!
  2. Do make it clear in a 3 sentence synopsis who you are and what your skills are. Make this flexible but relate it to each job you apply for.
  3. Do list your experience with most recent experience first.
  4. Do clearly mark job titles and time of employment for each employer.
  5. Do add facts and examples of work.
  6. Do list duties AND achievements.
  7. Do check EVERYTHING.

Now the don’ts…

  1. Don’t make any spelling mistakes. EVER.
  2. Don’t waste time with video technologies. It’s just a gimmicky fad that succeeds in telling the employer what you look like and how you come across on camera, but not much else. Even worse, the format you use might not be viewable on a recruiter’s PC; or they might not find your CV from their database because they use a keyword search to find candidates. Even worse, some recruiters exclude any video applications – because they show the recruiter your age, skin colour and gender – all of which a recruiter cannot take into account on the grounds of discrimination.
  3. Don’t include photos, unless you’re applying to be a model.
  4. Don’t include tables or fancy formatting as your CV may not be read effectively by recruitment tools.
  5. Don’t save in any format apart from word, as before, your CV may not be read effectively by recruitment tools.
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5 Steps to Flat Fee Recruitment

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We thought we’d show you are lovely Flat Fee Recruitment Diagram, just click the image below to see it bigger.

5 steps to flat fee recruitment diagram

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